Friday, July 13, 2012

BuildingLink at the 2012 NAA Expo: Housing, helicopters and home runs

Each year, the National Apartment Association (NAA) hosts the NAA Conference and Exposition, bringing together more than 6,000 professionals in the multifamily housing industry. This year, it all went down in Boston. No tea, but still a party. Also, we brought a helicopter. Why did we bring a helicopter? you wonder. Honestly, it seemed like something you’d bring to an event like this. We’re not saying it was the sole reason for the 2012 NAA Conference and Exposition being a success for BuildingLink, but we’re definitely saying it helped.

Old friends and new faces
One of the best things about the expo was the opportunity to reconnect with old friends and people who started using us years ago. In an environment with a lot of new faces, it makes you extra happy to see the familiar ones. And when they are extra happy with your product, well, there’s a whole lot of happy going around.

We say “GEO”, you say “gee-ooh”
Naturally, we were also able to connect with new and potential customers. Some of them, just starting to learn about BuildingLink for the first time, were floored (in a good way) by our GEO and mobile app demos. The oohs and aahs were echoing around our booth, and people kept on stopping by to see what the commotion was all about. And we don’t blame them. I mean, who wouldn’t like to run an entire building from the palm of their hand?

We were also able to introduce KeyLink to industry professionals who were planning new developments and wanted state-of-the-art technology. We made sure these people knew that where BuildingLink is, that's where you'll find NAA (No Average Apartments).

Now, let’s talk more about that helicopter, shall we?

Riverstone's Michael Thayer stands with Mala Bhattacharya, Client Relations Coordinator at BuildingLink, after winning our $100 Apple Gift Card raffle.
Up in the air!
Deep, deep concentration - coming in for a landing.

If you're in New York and find yourself wandering about in the Union Square area, why don't you come in for a helicopter break?


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