Wednesday, May 30, 2012

BuildingLink and Tradeshows

At BuildingLink, we like to get out there and show people what we're made of. And we also like to meet other people in the industry, and see what they're made of. So we can often be seen at tradeshows, expos, and conferences around the country. You may have seen us this past year at some old favorites like BuildingsNY, TAA (Texas Apartment Association), NY Coop & Condo Expo, or most recently, AAA (Atlanta Apartment Association). But we also tried out a new conference this year, AIM (Apartment Internet Marketing) in Phoenix, AZ, and we had a great time!

AIM was a new experience for us, and it was different from other conferences. Instead of our usual 20 or 10 foot booths, we had our own lounge area, where people could come by and talk with us. Justin Dilley, who attended the conference and is the VP of Sales & Marketing at BuildingLink, agreed to talk with me about the experience. "People were there to learn more than they typically would want to learn in other tradeshows. Normally, it's about getting the word out and handing out some literature, but there, we were able to talk with people in much greater depth," said Justin. BuildingLink was also invited to demo our mobile resident app as part of a presentation by Stanford University Persuasive Technology Lab director Dr. BJ Fogg, who deals with the psychology behind mobile technology. "He thought our resident app was very intutitive and smart, which got us a lot of attention, because people realized we did a whole lot more than package tracking," said Justin.
Resident app

Among the thirty vendors at the conference were companies that create payment portals, leasing software, video tours, and other internet products aimed at attracting renters to new properties. "It was a lot of marketing people, as well as the standard types of companies that target rental properties," said Justin, "It was nice to be there because BuildingLink is really becoming an expected part of that niche--it's becoming a name that people recognize."

If we didn't see you at AIM, we hope to see you at the NAA (National Apartment Association) conference in Boston, MA, where we'll be exhibiting June 28th-30th. This is a very large show with hundreds of vendors, and it's our 4th year attending. However, we're particularly excited about this year because we don't have to travel to the West Coast (where it's usually held) to get there! Boston is also great for us because, per capita, we have so many buildings using us there. If you're a BuildingLink Boston customer, we hope you'll come over and say hi!

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